The first product released by Moore is a sitting lamp with 3 functions in 1 "ureep" product. The first function is as a learning lamp with a slope angle that we can set in accordance with the needs so comfortable when used, the second is as a light sleeper and the third function is as a place of stationery. These three functions are related to each other so as to have a relationship in the application, firstly when we learn we raise the lights and set the rotation angle as needed, immediately need a pencil and other stationery just take on the inside of the lamp that there is space height adjusted for stationery, after Finished learning or doing office work, light "ureep" can be enabled as a sleeping light by closing the top of the lamp to its original position and light up on the bottom between the body lights.
With continuous function, the "ureep" lamp can simplify the activity without losing concentration due to unnecessary things, such as finding a pencil for pencil or moving the item position on the table as it is too full of goods. With the light "ureep" then the activities performed will be easier, faster and beautiful in view because it has a simple yet elegant design. With 3 color choices namely red chili, blue turquoise and yellow make the room becomes more colorful.